Do you have a side hustle? Are you thinking of starting one? Maybe you want some extra cash to move out of home, or help pay the bills while you study. Maybe you're just sick of working for minimum wage and you are trying to work out how to break the cycle. Many young creators are "going Indi" and taking on a side hustle. We need to take control of our financial futures, and we know that will never happen "working for the man" on minimum wage. The bright side is that we live in a digital age. We are not restricted to what we can do within our local community. At more than 60% of the global population, there are more than 5 billion people connected to the internet. With good ideas, the right skills, and the right tools, anyone can make their fortune. I've focussed the information in this handbook on building a brand and a business selling to a young, connected audience. It's aimed a creators/makers because that's what I've done and where I have found success.
